01 / FoodInstagram Cravethis.Watch Boo's Bar Food you can almost taste.
A proven, repeatable format that makes people crave the food. Boo's Bar, over 67,000 views.
Ōtautahi, Christchurch.
Short form content.
And the things behind it.
Creator. Founder. Builder.

01 / More than a post
Your food or business, featured to my own
audience on @zazi_was_taken.
UGC for your page. Your product, in a video
I'd actually watch. Filmed and ready to post.
Your content, socials and ads. Content strategy
for your business. Custom systems for content,
customer relationships and automation.
Shot on a phone. Built with intent.
02 / Selected work
01 / FoodInstagram Cravethis.Watch Boo's Bar Food you can almost taste.
A proven, repeatable format that makes people crave the food. Boo's Bar, over 67,000 views.
02 / MusicTikTok Onemoment.Watch Giveon One night at Giveon. One video. 550,000 views.
I walk up to strangers and ask them to be in the video. Then I did it again at Laufey. 111,000 views, same format.
03 / BusinessInstagram Sundaysorted.Watch Sydenham Markets Sydenham Markets.
I make the content, I run the business too, and I manage it all through a system I built.
Sydenham Markets / Founder
Most people see the videos. The market behind them is mine too.
I run the content, the vendor system and the invoicing, which is a useful thing to know about someone you are asking to run yours.
03 / Beyond the feed
Views on one Giveon video.
That's what a moment can do.
Aotearoa, New Zealand ● Home base
A visualisation of reach. Dots do not represent viewer locations.
04 / There's a reason it works
You do not hope a video does well. You work out why the last one did, and you do that on purpose. It is a formula, and it is the reason the business is called what it is called.


5c
On a client account. Not luck. I know how Meta, business profiles and the ad auction actually work, so the same budget buys more attention.
2.5×
Same ads, one campaign, better setup. I've run enough ads to know where the cost hides, and how to get more out of the ads other people make.
18
Invoiced from a phone, on a system I built. Less admin. More time to run the market.
Real numbers from real accounts. Ask and I'll show you.
05 / Beyond the frame
It doesn't stop at the video.

You're inside the next thing I build.
Sydenham Markets runs on a system I built. Vendors apply to sell. A drag-and-drop planner invites and places them. Then the invoices go out. All in one system, built for exactly how the business runs.
Head into Admin to try the system behind the market.
This site? Also me.